Mobile penetration in rural India

By: Pranav Shah

Jun 24 2008

Category: Daily Photo, Pranav

This was on National Highway 7 (NH7) in Andhra Pradesh on the way to Kuntala Waterfalls. There was some issue with one of the bikes and this guy offered to call the garage from the nearest village! In college, I studied Rural Marketing for an entire semester, but this one incident convinced me more than anything else, that the future of this country is indeed rooted in the villages.

One Response to “Mobile penetration in rural India”

  1. 24 Jun 2008 at 6:42 pm paul

    Sweet! I recently found out that internet penetration in Iindia is around 8% , but mobile penetration stands at over 20% ! this is proof.

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